Sustainability is a hot topic for businesses these days. But have companies been able to translate its theoretical principles into actual practices? By reviewing different interpretations and standards, as well as bad and good examples, Frank invites us to rethink business sustainability for the future based on 3 key principles.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

You can watch the video here, or click on the image above.